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| 27.07.04 | |
| more Spanish stories? | |
University teams up with top ad agency
FCB/Tapsa links with the University of
Nebrija to offer Masters.
| Some people would say that you
can't teach advertising, that it is almost an instinct. Nevertheless, opportunities to
learn the skillsnecessary to survive in today's advertising world in a formal setting are
increasingly common. One such initiative is the masters course set up by the Spanish University of Nebrija, in conjunction with the leading ad agency, FCB/Tapsa. Read on to find out more about the aims and structure of the course or, if your Spanish is good enough, click here to go direct to the website outlining the course and with a video presentation by Fernando Ocaña, President of FCB Tapsa. |
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The "Máster en Publicidad FCB/TAPSA" aimes to prepare participants to work procutively in advertising and media agencies and client marketing departments. During the course, student must accumulate first-person experience in the offices of FCB/Tapsa in Madrid. At the end of the course, this practical experience can be extended to FCB offices elsewhere in Europe or the United States. To ensure that the training conforms to the demands of today's advertising world, the course has been designed by FCB/Tapsa itself in collaboration with professors at the University of Nebrija. The course is aimed, the University says, at graduates without experience coming from a number of specified courses, which include IT, communications and market research. All professores involved on the course have professional accrediation and the coursework will include workshops on real-life cases put together by FCB/Tapsa. For more information about the course, click here to go to the section of the University of Nebrija website which showcases the offer. |
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