|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 Page no longer
updated. For latest news, please click here. |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Grey Iberia and Scholz & Friends are the two agencies who have made it into the final of the pitch for the Jazztel account, says the Spanish advertising magazine Ipmark. The pitch is to decide which agency will accompany Jazztel's entry onto the market for internet access in Spain, Ipmark says. Saatchi & Saatchi, Vitruvio Leo Burnett, TBWA and SS Fuel were among the other agencies competing. Sra. Rushmore, which currently handles advertising for Jazztel - a telecommunications company - was not able to compete as it already handles advertising for the internet portal ya.com, which it considered was conflicting business. Jazztel's communications budget for 2005, Ipmark says, will be in the region of 30 million euros. Click on the link below (left) to visit Ipmark's site and, if you like, register to read more stories like this from the world of Spanish advertising and marketing, in Spanish, online. Alternatively, click on the link below (right) to visit Jazztel's website.
12.11.04
Andreas Thomsen, CCO of Euro RSCG in Germany and Michael Röhle, head of the group's Düsseldorf agency, are to leave the network at the end of the year, says the local advertising magazine Werben & Verkaufen (W&V). The reason given, W&V says, is different notions about business strategy and the management culture of Euro RSCG Worldwide. Since Jim Heekin was installed as global CEO in January 2004, apparently, is has been much more difficult to act entrepreneurially. "Before, Euro RSCG was an owner-managed agency with a network in the background. Now it's the other way round', an unnamed source tells the magazine. Despite long-running discussions, the various parties have been able to reach agreement. Röhle has been with Euro RSCG for six yeas, Thomsen ten. Click on the link below (left) to read a longer version of this story for yourself, in German, on the W&V website. Alternatively, click on the link below (right) to visit Euro RSCG's German website.
12.11.04
Monte dei Paschi di Siena, one of Italy's leading banks and most prominent financial services advertisers, has initiated the search for an agency to handle its advertising in 2005, writes the local industry newsletter Daily Media. Previous work for Monte dei Paschi has included major TV campaigns featuring the likes of opera singer Luciano Pavarotti. That work was produced by Grey, although the account has been handled on a more subdued basis by Bates Italia for the past 3 years. The agency search, Daily Media says, will be handled by Diego Lifonti, previously managing director at the PR agency Burson Marsteller. The idea is to draw up a shortlist of leading agencies who would be immediately available to work on the account, if selected. Media is habndled by Carat. Though a budget has not yet been determined, when decided it is expected to be 'notably higher' than that which Bates had to work with this year. Click on the link below (left) to read this story for yourself, in Italian, on the Daily Media website. Alternatively, click on the link below (right) to visit the Monte dei Paschi site or here to view or download (in PDF form) an older article from magazine Strategia, and again in Italian, which reviews the campaigns being run by Italy's major banks and including Pavarotti's work for the client.
12.11.04
Publicis, TBWA and McCann-Erickson are all currently pitching for the opportunity to run a global branding campaign for the technology company Siemens, writes the German advertising industry newsletter New Business. All three, the newsletter says, are already active on different parts of Siemens' business: McCann and TBWA on mobile handsets and Publicis on a range of duties. Siemens already has a branding push active in 30 countries, it adds. Click on the link below (left) to read this story for yourself, in German, on the New Business website. Alternatively, click on the link below (right) to visit Siemens.
12.11.04
Jens Mortier, head of the leading Belgian independent agency Duval Guillaume, has confirmed that he is leaving to start his own business, writes the local industry magazine Media Marketing. Mortier is claiming that the decision is down to his belief (and that of his three partners in the venture) that existing agencies - even independent ones - are too conservative in their approach. They, he says, plan to change all that and have thus started up Mortierbrigade. The agency will open its doors with no clients but, as Mortier tells Media Marketing, thats what it wants. "We believe that agencies are too often driven by structures and not ideas. We want to get rid of everything that can hinder communication betweeb the customer and its agency". The new agency's 'war cry', he says, is "Confuse & Conquer". To read a longer version of this story for yourself, in French, click on the link below (left) to see it on the Media Marketing website. Alternatively, click on the link below (right) to visit Mortierbrigade's brave new world, on their freshly- unveiled website.
11.11.04
Ponto Verde ('Green Dot'), the non-profit private company charged with promoting and managing the recycling of household waste in Portugal, is talking to five agencies about its advertising for 2005, reports the local trade magazine Meios & Publicidade (M&P). McCann-Erickson, TBWA/EPG, Publicis, Bates Red Cell and Euro RSCG have all been invited to pitch, M&P says, thus proving the attractiveness of the business. Principal motive behind the pirch, says M&P, is the company's desire to have a local Portuguese agency working on its account and broaden its appeal to all social classes. Latest studies conducted by the company, it says, show that people have an 'elitist' perception of recycling. Briefings will be held next week. Ponto Verde is the Portuguese arm of Packaging Recovery Organization Europe, which has similar operations in 21 other countries including that of its origin, Germany. It claims to have increased recycling volumes in Portugal in this year alone by 26%. Click on the link below (left) to read this story for yourself, in Portuguese, on the M&P website. Alternatively, click on the link below (right) to visit the site of Ponto Verde or here to go to the site developed for children under the name 'Aventura da Reciclagem' ('Recycling Adventure').
11.11.04
Austrian mobile telephony company One is reviewing its agency arrangements, says the local advertising industry magazine Horizont. Following a screening exercise, three agencies have now been invited to participate in a pitch. IN addition to the current incumbent agency - Freude-Hagmann & Zundel, which has handled the business for the past 6 years - Vienna-based FCB Kobza and CCP, Heye will also compete. One's head of marketing communications, Konrad Mayr-Pernek, tells Horizont that the motive for the pitch is to 'sharpen' the company's advertising and achieve a more 'precise positioning'. A decision is expected in the next 10 days. Click on the link below (left) to read this story for yourself, in German, on the Horizont website. Alternatively, click on the link below (right) to visit the site of One or here to go directly to a page from where you can download and view TV advertising produced for the company in recent years.
11.11.04
Saatchi & Saatchi has developed a new campaign designed to build acceptance of Spain's gypsy communities among the general population, says the Spanish industry newsletter Marketing Directo. The work has been produced on behalf of the Fundaciķn Secretariado Gitano, a non-governmental interest group which was able to call on financing from the European Social Fund and uses the slogan "Conķcelos antes de juzgarlos" ("Know them before you judge them"). Its aim is to bring to an end the prejudices that still exist in Spain against gypsies, Marketing Directo says. The agency's approach draws a parallel between this and other forms of discrimination which would appear unkust or unjustified were they to occur: for example, if a bus driver were to react to the refusal of one passenger to pay his fare by throwing all his passengers off the bus. Developed with the aid of qualitative studies among both the public and gypsies, the campaign takes in TV, radio, internet, outdoor and merchandising and will run in two waves - one now and a second to launch in spring 2005. Click on the link below (left) to read this story and see an example from the campaign for yourself, in Spanish, on the Marketing Directo website. Alternatively, click on the link below (right) to visit Saatchi & Saatchi's Spanish website or - recommended - here to go to the gitanos.org website where you can see versions of the campaign prepared for the internet and examples of all the pieces ('piezas').
10.11.04
The pitch to see who will handle advertising for Grana padano, the leading Italian cheese maker, is down to a head-to-head between Young & Rubicam and Leo Burnett, says the local trade magazine AdvExpress. Originally launching its pitch in July, Grana Padano caused dismay at some within the industry by inviting nine agencies to compete. Among these were the incumbent Young & Rubicam, despite the client saying that it was perfectly happy with the work the agency was already producing (click here to see that story reported elsewhere on this page). Now Y&R will have the opportunity to defend the business against Leo Burnett ahead of a forthcoming campaign to be backed by a budget of € 34 million. Click on the link below (left) to read this story for yourself, in Italian, on the AdvExpress website. Alternatively, click on the link below (right) to visit Grana Padano, which this year celebrates its 50th anniversary year, or here to see the story written up in another Italian advertising magazine, Pubblicitā Italia.
10.11.04
Knauf, the German-based building materials group, has awarded its pan-European account to Springer & Jacoby, writes the German advertising industry newsletter New Business. The decision follows a pitch process in which Lowe Pirella Milan and Euro RSCG's Paris agency also competed. The account will be coordinated out of Springer & Jacoby's international head office in Amsterdam. Forthcoming work will be designed to build Knauf's presence among end users, where it competes with companies such as Lafarge and British Plasterboard. The Knauf group has over 21,000 employees and is made up of around 150 different companies. Future advertising will take in print, below-the-line and, unusually for such a client, television. Click on the link below (left) to read this story for yourself, in German, on the New Business website. Alternatively, click here to see a much fuller version of the story, in German, on the pages of rival publication Werben & Verkaufen (W&V) or on the link below (right) to visit Knauf's corporate website.
10.11.04
Virtual Garden and Staal, two leading independent Norwegian agencies, are to merge, says the local advertising magazine Propaganda. The two have been in discussions since August of this year, Propaganda says. Staal's 22 staff will now move into Virtual Garden's offices in Briskeby, where 42 people currently work. The new entity will be headed up by Erlend Stefansson, head of Staal. No job losses will be incurred as a result of the merger, although Eddie Sjølie, currently head of Virtual Garden, will leave the agency. The new company will be known as Virtual Garden AS. Click on the link below (left) to read a fuller version of this story for yourself, in Norwegian, on the Propaganda website. Alternatively, click here to read a separate story about Eddie Sjølie's departure or on the link below (right) to visit the current Virtual Garden website.
05.11.04
180, the Amsterdam agency staffed by an international team and set up principally to handle advertising for Adidas, has won its first Dutch client, writes the local advertising magazine Adformatie. One of the leading telecommunications companies in the Netherlands, Versatel also has operations in Belgium and Germany. 180 will now become its lead agency for the development of brand strategy and a communications concept, in addition to advertising in the Netherlands and a separate communications concept for Belgium, Adformatie says. Earlier this week, Versatel announced that it was abandoning its sub-brand, Zon. Its advertising was previously handled by Doom & Dickson. Click on the link below (left) to read this story for yourself, in Dutch, on the Adformatie website. Alternatively, click on the link below (right) to visit Versatel, here to visit 180 or here to visit Versatel's previous agency.
05.11.04
Leo Burnett's Vienna agency is to handle advertising for Alfa Romeo cars, writes the local trade magazine Horizont. The agency won the business by way of a pitch, Horizont says. Agency head Irene Sagmeister tells it that she is especially happy as Alfa Romeo is not a Leo Burnett network customer in other countries, where its advertising is often handled by Bates Red Cell. Asked by Horizont, Alfa Romeo declined to reveal which other agencies had pitched for the account. Click on the link below (left) to read this story for yourself, in German, on the Horizont website. Alternatively, click on the link below (right) to visit Alfa Romeo's Austrian website.
05.11.04
A campaign to introduce the new image of the Portuguese postal service, CTT, is currently being rolled out across the company's network, writes the local advertising and media magazine Meios & Publicidade (M&P). First print advertising will appear on November 8th, M&P says, and run until the end of the month. TV ads will start to appear from November 10th, with GreyHome the agency responsible in both instances. The TV campaign consists of a 45-second ad using a soundtrack taken from a song by Blur. Click on the link below (left) to read a longer version of this story for yourself, in Portuguese, on the M&P website. Alternatively, click on the link below (right) to see the new image of CTT for yourself, by visiting the company's website. For more information on the company's image relaunch, in English and taken from elsewhere in From Europe With Love, just click here.
04.11.04
An official announcement is expected, says the French advertising magazine CB News, in the next few days, but it appears that Eric Tong Cuong is soon to be named as president of the Young & Rubicam group in France. Tong Cuong, CB News understands, will be named as the replacement for Christian Liabastre on November 15th. Most recently employed as the head of EMI France, a post which he held for almost 2 years, he is best known for having been part of the founding team behind the agency BETC Euro RSCG. Click on the link below (left) to visit the site of CB News to read this and other stories for yourself, in French. Alternatively, click on the link below (right) to see a profile of Mr. Tong Cuong, in English, on the occasion of his being named as head of EMI in November 2002.
04.11.04
Stefan Schmertzing, until May of this year managing director of TBWA's Vienna agency and founder of the agency Tell, which was merged into TBWA, is ending his absence from the Austrian advertising scene by founding a new agency, writes the local trade magazine Horizont. Called Schmertzing & Co., the agency will be positioned as a traditional above-the-line resource. Schmertzing's partner in the venture, Horizont says, is Christoph Wandt, who has previous experience at Saatchi & Saatchi in Hong Kong, Ogilvy in Vienna and was most recently employed at the multimedia company Telion. First client for the new agency is the Japanese cosmetics company, Shiseido. Schmertzing worked for TBWA for over 6 years before leaving of his own volition earlier this year, being replaced by Johannes Krammer and Robert Weber. Click on the link below (left) to read a fuller version of this story for yourself, in German, in the pages of Horizont. Alternatively, click on the link below (right) to visit the fresh, new website of Schmertzing & Co.
04.11.04
While more than one industry analyst, says the German ad industry newsletter New Business, continues to predict that BBDO is gearing up to make a bid for the global Mercedes cars account, its latest acquisition serves to strengthen its relationship with arch rival BMW. According to New Business, BBDO InterOne, which handles some BMW accounts in Germany and is headed by Olaf Göttgens, is to take over the specialist Düsseldorf agency U5 Communication, which has worked for the car giant since it was founded 11 years ago. Contracts, the newsletter understands, were drawn up last week and the deal has also received the approval of the network's New York headquarters. Click on the link below (left) to read a fuller version of this story for yourself, in German, in the pages of New Business. Alternatively, click on the link below (right) to see BBDO InterOne profiled on the group's German website.
03.11.04
Naked Up North, the Scandinavian offshoot of Naked Communications, a media and communications agency founded in London in the year 2000, has been appointed by Nokia, the mobile phone company, to develop communications strategies for the launch of a forthcoming new product, writes the Norwegian advertising industry magazine Kampanje. The initial assignment, Kampanje says, relates to a product due to be introduced next summer in selected test markets. "We will contribute insight for drawing up a strategy, but also on the strategy itself", Naked representative Eddie D'Sa tells the magazine. Further work on the campaign will then be handled by other advertising and communications agencies, consulting with Naked. Nokia's 'Mobile Enhancements' division works with range of unconventional communications partners, says Kampanje. Vasa Perala, marketing director for the division, tells the magazine that the company will be looking to Naked for 'ground-breaking' communications, thus taking advantage of the agency's media- neutral approach. Click on the link below (left) to read a fuller version of this story for yourself, in Norwegian, in the pages of Kampanje. Alternatively, click on the link below (right) to see an earlier article from rival magazine Propaganda marking the agency's arrival in Scandinavia.
03.11.04
Leo Burnett's Stockholm agency is to have a new leadership duo with the arrival of Thomas Gibson and Lars-Göran Uddman and the departure of Lars Rystadius, writes the local advertising magazine Resumé. Gibson and Uddman have been appointed as managing director and vice-managing director, Resumé says, but will lead the agency together. The Swedish and Scandinavian markets are important for Leo Burnett, the network's European head Richard Pinder tells the magazine. While this is true, staff numbers at the Stockholm agency have fallen drastically in recent months, from over 70 to under 20, driven by account losses and, in particular, that of McDonald's. Gibson's previous post was at the local agency King, an agency he helped to found three years ago with a number of partners. Uddman's career includes four years spent at Lowe Brindfors, where he acted as global project head on the Saab account. Click on the link below (left) to read a fuller verrsion of this story for yourself, in Swedish, in the pages of Resumé. Alternatively, click on the link below (right) to visit the website of Leo Burnett Stockholm.
02.11.04
Publicis and Omnicom plan to merge their media buying operations in Germany effective January 2005 under the name Merlion, says the German advertising industry newsletter New Business. With the merger in mind, the two have notified Germany's competition authorities of their intention. Combined, the two would handle a total of around € 4 billion in billings, New Business says, making them the no. 1 German media buyer. Click on the link below (left) to read this story for yourself, in German, in the pages of New Business. Alternatively, click on the link below (right) to visit OMD, Omnicom's main media network.
01.11.04
Kuoni, the tour company, has awarded its advertising account to Wirz Werbung after a two-stage pitch, writes the Swiss advertising and marketing magazine Persoenlich. The award was made, Persoenlich says, after the agency presented a surprising interpretation of Kuoni's much-honoured campaign that uses the theme "Ferien, in denen Sie alles vergessen" ("Holidays that make you forget everything else"). Click on the link below (left) to read this story for yourself, in German, in the pages of Persoenlich. Alternatively, click on the link below (right) to book your next holiday at Kuoni.
01.11.04
Toys 'R' Us has selected SCPF to handle its Christmas advertising in Spain and Portugal, writes the Spanish industry newsletter Marketing Directo. The campaign will use the line: "Si existe, está en Toys 'R' Us" ("If it exists, you'll find it in Toys 'R' Us") and is set to break on November 15th on leading national and regional TV stations in both countries. Click on the link below (left) to read a longer version of this story/press release for yourself, in Spanish, in the pages of Marketing Directo. Alternatively, to see for yourself whether Toys 'R' Us looks any different in Spain to elsewhere, click on the link below (right) to visit the company's Spanish website.
01.11.04
McCann Erickson's Norwegian agency has added to a string of successes this year by adding the business of DnB NOR, Norway's leading financial services group, says the local advertising industry magazine Propaganda. Originally founded over 180 years ago, the group came about in its present form through the merger, in 2003, of DnB Holding ASA and Gjensidige NOR ASA. Among McCann's tasks will be to handle all communications for one of DnB NOR's group divisions, Postbanken, Propaganda says. The business now being placed by the company at McCann was previously handled by local agency Dinamo. At the time of the merger, it was decided that Dinamo would take responsibility for mass communications, while McCann would handle internal communications. This latest award this gives McCann complete responsibility for DnB NOR's advertising. Click on the link below (left) to read a longer version of this story for yourself, in Norwegian, in the pages of Propaganda. Alternatively, click on the link below (right) to visit DnB NOR.
01.11.04
Geneva-based Saatchi & Saatchi Simko has been appointed to handle advertising for Twinings tea in Switzerland, Germany and Austria, writes the Swiss advertising and marketing magazine Persoenlich. The agency will handle both above- and below-the-line activities for Twinings, which is marketed in the region by Wander AG, a division of Associated British Foods. Click on the link below (left) to read this story for yourself, in German, in the pages of Persoenlich. Alternatively, click on the link below (right) to explore the world of Twinings, internationally.
29.10.04
J. Walter Thompson has been appointed by Portugal's national tourism institute, ITP, to handle a forthcoming campaign to promote the Portugal 'brand' to encourage visitors, writes the local advertising magazine Meios & Publicidade (M&P). The campaign, M&P says, will be backed by € 1.5 million euros to be spent in various international markets, including Spain, the United Kingdom, France, Germany and Italy. In addition to JWT, Euro RSCG, McCann Erickson, Y&R, Ogilvy & Mather, Strat, MKT, Miopia, Publinter and Alfonso & Botelho also competed in the pitch. Click on the link below (left) to read this story for yourself, in Portuguese, in the pages of M&P. Alternatively, click on the link below (right) to visit the ITP's site for those considering visiting the country.
29.10.04
Advertising agencies in the Netherlands are having an increasingly tough time, according to one agency head spoken to by the local marketing website Marketeer. According to Jacques Kuyf, managing director of FHV BBDO, profit margins at the average agency sank to just 3.8% last year from fully 15.7% during 2002. This enormous decrease means that the market has 'shrunk' by 25% in the past two to three years, Marketeer says. According to Jacques Kuyf, the larger agencies have been better able to maintain their margins, reporting an average of around 12.7%. Nevertheless, the many limitations put on the advertising sector by the government continue to make agency life harder. "Just look at tobacco advertising", he says, which has had heavy restrictions placed on it. "That costs us income". The low margins, Kuyf points out, are a problem given that service businesses need a margin of between 15% and 25% in order to be able to attract and keep good people. Click on the link below (left) to read a fuller version this story for yourself, in Dutch, on the Marketeer. Alternatively, click on the link below (right) to visit FHV BBDO which handles advertising for, among others, Chrysler, Douwe Egberts and TPG Post.
29.10.04
After ten years working with Tiempo BBDO, Renault Spain has moved its advertising account into Publicis, writes the Spanish trade magazine Ipmark. The decision is in line with Renault's international alignment strategy, Ipmark says. Publicis already handles the business in 35 other countries, including almost all of western Europe. Publicis will now set up a special division to handle the Renault account in Spain, with the handover due to come into effect during the first 6 months of next year. Click on the link below (left) to go to the Ipmark website to read what else the magazine has been writing about Spanish advertising. Alternatively, click on the link below (right) to visit Tiempo BBDO's home page.
29.10.04
Young & Rubicam's Portuguese agency is currently talking to top managers at other local agencies with a view to recruiting somebody to work alongside Albano Homem de Melho at CEO level, writes the ad industry magazine Meios & Publicidade (M&P). In the frame, M&P says, are Miguel Velhinho, currently managing director at DDB, Teresa Calįado Bastos, CEO of Publicis, and Miguel Nķbrega, MD at Euro RSCG/NRT. Contacted by M&P, Homem de Mello said that a rumour currently doing the rounds that he is to be replaced has no foundation, while Bernard Barnett, European corporate communications director for the network, also denied that Y&R was looking for a new CEO in Portugal. Nevertheless, the magazine says, it can confirm that the three people named have been contacted about working alongside de Mello. Click on the link below (left) to read this story for yourself, in Portuguese, in the pages of M&P. Alternatively, click on the link below (right) to see what Y&R has been up to recently in Europe, in terms of publications.
28.10.04
Before it was rumour, now its official, says the German advertising magazine Werben & Verkaufen (W&V): Springer & Jacoby and the London agency boymeetsgirl are to go their separate ways. The split, in time-honoured fashion, is said to be down to a difference of opinion over the future direction of the agency, plus disagreement over whether to remain within the S&J network or not. Kate Stanners and David Pemsel will now both leave boymeetsgirl, while Andy Law and other senior managers will buy out the stake held by Springer & Jacoby. "We will focus our London operations on our 100%-owned design division, S&J Design, which will now be renamed S&J UK", managing director Sandra Rehder tells W&V. Clients include Mercedes-Benz, Morgan Stanley and JP Morgan. Click on the link below (left) to read this story for yourself, in German, in the pages of W&V. Alternatively, click on the link below (right) to see Springer & Jacoby's press release for yourself, in German, as posted on the agency's website, in PDF form.
28.10.04
Camilla Wallander, head of marketing at the Scandinavian airline SAS. is to leave her post with immediate effect, writes the Swedish advertising magazine Resumé. In addition, the company and its advertising agency have agreed to part company. Wallander's duties will now be handled on a temporary basis by Linda Fredheim-Björk, the magazine says. SAS originally issued no reason for her departure, but internal conflict over recent work produced by the comany's advertising agency, Go.Garbergs, is believed to be the cause. Go.Garbergs was appointed in June after an extensive pitch process and the latest instalment of its campaign for the company was due to break in the next few days. The first wave of ads - which used the theme 'with or without' - was poorly received within the industry. In a joint statement released later in the day, SAS and Go. Garbergs said that on deciding to work together, the two had hoped that the association would be a long one. That, unfortunately, would now not be the case. SAS' lead agency in the region is Hallbye & Kaag, part of the J. Walter Thompson network and unaffected by these developments in Sweden. Click on the link below (left) to read this story for yourself, in Swedish, in the pages of Resumé. Alternatively, click on the link below (right) to explore the world of SAS, in Swedish or English.
25.10.04
BMW Portugal is holding a pitch to decide who will handle its advertising campaigns next year, writes the local media and advertising industry magazine Meios & Publicidade (M&P). The pitch will take in two dimensions - creative and media - M&P says, with four agencies expected to be selected to present creative ideas although, when contacted, BMW would only confirm thay any decision would be communicated in January 2005. That, says M&P, coincides with the date on which BMW will start to be represented directly in Portugal, having previously been marketed by local distributor Baviera. This will lead to the setting up of BMW Portugal and is the reason behind the pitch. Click on the link below (left) to read this story for yourself, in Portuguese, in the pages of Meios & Publicidade. Alternatively, click on the link below (right) to visit the site currently operated by Baviera and BMW in Portugal.
25.10.04
Merloni Elettrodomestici, the Italian household appliance company due to change its name to Indesit Company at the turn of the year, has appointed local agency Colnaghi & Mancini and the German-based network Springer & Jacoby to communicate the change, reports the Italian advertising industry newsletter Pubblicitā Italia. The campaign to introduce Indesit Company will break in the first days of 2005, Pubblicitā Italia says, principally in newspapers and magazines and aimed at stakeholders and the financial community, although a subsequent extension to mass market advertising has not been ruled out. Colnaghi & Mancini and Springer & Jacoby were selected after a pitch in which four other agencies also competed. Media will be handled by Carat. Click on the link below (left) to read this story for yourself, in Italian, in the pages of Pubblicitā Italia. Alternatively, click on the link below (right) to visit the Merloni/Indesit Company website.
22.10.04
Walter Dermul, one of the four founders of Saatchi & Saatchi's representative agency in Belgium, Quattro, is to leave on January 1st 2005, writes the local advertising industry magazine Pub. From that point, a new team will assume management duties at the agency made up of CEO Marc Michils, creative director Jan Cordemans, client service director Caroline Vervaeke and co-creative director Philip Vandenberghe. "We are doing this to show that the agency has been strengthened and quality added", Marc Michils tells Pub. Quattro Saatchi & Saatchi now has five creative teams, each of three senior staff and two junior. Click on the link below (left) to read this story for yourself, in French, in the pages of Pub. Alternatively, click on the link below (right) to visit Quattro Saatchi & Saatchi's website.
22.10.04
Three agencies are to pitch for the account of prestige watchmaker Lorenz, writes the Italian advertising industry newsletter Pubblicitā Italia. The agencies involved are Ogilvy, D'Adda Lorenzini Vigorelli BBDO and incumbent Marani. This year Lorenz has been a prominent advertiser in newspapers and magazines to mark its 60th anniversary. Though international, the firm distinguishes itself through the high degree of personal involvement it puts into production and service and the elevated quality standards it incorporates into its watches. Click on the link below (left) to read this story for yourself, in Italian, in the pages of Pubblicitā Italia. Alternatively, click on the link below (right) to visit Lorenz where - after a lengthy Flash intro, you can explore the company and its products in Italian or English.
22.10.04
The Art Directors Club of Europe (ADC*E) is looking to attract more members from among Europe's national creative associations and to bolster the reputation of its annual awards scheme so that it becomes established as the most 'respected' such scheme on the continent, writes the Swiss advertising magazine Persoenlich. At its recent board meeting in Slovenia, Persoenlich says, the association resolved to ensure it lives up to its claim of being the 'Best of the Best' in European advertising and design by making its membership base as complete as possible. From now on, it has been decided, even agencies and associations which are not ADC*E members will be able to enter work for its annual awards. As before, national gold, silver and bronze winners will automatically be entered. The move could be seen as some as a challenge to Cannes, for many years now the most prominent international advertising festival and taken over by the British-based publising and conference company Emap, in August 2004 for just over 52 million UK pounds. Click on the link below (left) to read a fuller version of this story for yourself, in German, in the pages of Persoenlich. Alternatively, click on the link below (right) to visit the ADC*E site.
21.10.04
Interpublic and Hamburg-based Springer & Jacoby are to relinquish their stakes in the London agency boymeetsgirl by selling them to founder Andy Law, writes the German ad industry magazine Werben & Verkaufen (W&V). Echoing reports in the London trade press, W&V says that Law will enter into a management buy-out of the agency in conjunction with Chris Chalk. Although it has been presenting itself as boymeetsgirl/Springer & Jacoby (S&J), the association with one of Germany's leading agencies has failed to attract many clients. S&J has operations in five countries outside Germany and recently set up its international headquarters in Amsterdam. Management was unwilling to comment on the current situation at boymeetsgirl when contacted by W&V. Click on the link below (left) to read this story for yourself, in German, in the pages of W&V. Alternatively, click on the link below (right) to visit boymeetsgirl which, clearly, may soon have to change its web address.
21.10.04
After weeks of speculation, it was confirmed this week that one-time head of Saatchi & Saatchi's operations in Germany, Hubertus von Lobenstein and who recently enjoyed a brief spell in charge of BBDO Germany, is to move to head up operations at TBWA. Von Lobenstein will form part of a management team that also includes Kurt-Georg Diekert and Stefan Schmidt with ex-head Perry Valkenburg set to concentrate on international duties, says the local advertising and marketing magazine Werben & Verkaufen (W&V). Both TBWA and BBDO are part of Omnicom. Von Lobenstein was named as head of BBDO in 2003 but never officially took up the post and left in April of this year. Click on the link below (left) to read this story for yourself, in German, on the W&V website. Alternatively, click on the link below (right) to visit TBWA's German site or here to download and | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
