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Their relationship, the magazine says, dates back 15 years to when they worked together at Lowe Lintas and then Young & Rubicam.

Speaking to Meios & Publicidade's Maria Joćo Lima, Teixeira says that he decided to leave Euro RSCG MRT because of a meeting of minds with Miguel Velhinho. They have always, he says, been in contact and thought that one day, they might

DDB, Teixeira says, is a fantastic brand at the pinnacle of creativity, across the world. DDB's project, he says, was very simple - to be a DDB agency to the full meaning of those three letters. Asked as to the agency's objectives, he says that he wants to be as good creatively, but not necessarily as big as other DDB agencies around the world.

Was it perhaps that things were not going well in Euro RSCG, the magazine asks? Teixeira says that it is an agency with many good qualities. It's also a very large agency, he says, and for that you need a lot of work, big clients, which is fine. But, as a model it also has an inherent defect, he adds. When you get that big you may not give your work the attention it needs, so there may be a certain size that you just don't want to go above. In the time he was at Euro RSCG, he says, the agency doubled in size twice yet retained the same structure. Teixeira admits he will be trying to avoid that happening at DDB.

Meios & Publicidade asks Teixeira whether it wasn't strange to leave an agency which has your name on the door (his is the 'T' in 'MRT'). He responds that such material things don't bother him - he dresses the same way each day for work and doesn't care much for office politics. DDB, then, should suit him, especially given its smaller scale. At his new agency, Teixeira says, he will be working with approximately one-third of the people he worked with at Euro RSCG. And after a month, his impressions are good, he adds. This is a much better agency than people out there think, he says: very well organised, with interesting work processes. And it's an international network, which brings wit it access to international tools and personnel. He never, he says, saw that happen in four years at Euro RSCG.

DDB, says Miguel Velhinho, is a network, not a 'notwork', frequently voted agency of the year worldwide. Teixeira agrees, stressing the quality of the personnel internationally. He has worked, he says, in other so-called networks but they didn't really act as a network should. Here, on the other hand, he is in contact with quality work from DDB agencies in other countries on a daily basis. Then, ona   3-monthly basis, agencies submit work to be judged by their colleagues across the world, which pressures people to produce better campaigns. That's a very positive pressure, he says, a stimulus.

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