'Page 17' picks up news from around Europe which is of direct relevance - to people who
work at the agencies featured or to people who need and/or want to know about them - but
that they might otherwise miss or not be aware of.
TO RETURN TO PAGE 17,
CLICK HERE.
'Page 17' doesn't simply seek to replicate what people can
already read elsewhere (in publications such as Advertising Age, M&M Europe) but to
complement it. To do this, it scans the
national online trade press* in each of the countries covered, across Europe (click here
to see a PDF file containing principal sources), for things which would be news to them
but that are perhaps published in a language they don't read, in a publication of which
they are unaware or which they don't have the time to look at or - especially -
information that probably won't make it into other publications but that is of direct
relevance to them, their colleagues and/or their network.
TO RETURN TO PAGE 17,
CLICK HERE.
Not just a clippings
service
'Page 17' is more than a
simple clippings service. 'Page 17' gives you access to the services of an
additional member of your communications and management team... one that can research,
write and translate for you across eight languages (and more), eliminating the time barrier, the language barrier and solving the question of
'how do I turn this material into something I can use', in one smooth movement. TO RETURN TO PAGE 17,
CLICK HERE.
Why 'Page 17'?
'From Europe With Love' was originally
conceived as a 16-page newsletter carrying news stories from around Europe of interest to
marketers plus a separate page - 'Page 17' - bringing news of
particular interest to individual advertising/communications agencies about their
colleagues, their clients and their competitors. The newsletter became a website but
- stubbornly - 'Page 17' kept its name.
TO RETURN TO PAGE 17, CLICK HERE.
If you would like to explore 'Page 17' - or any other aspect of what you see on this
site - further, please call Edwin Turnill on (44-20) 8707 3664 or e-mail him at info@fromeuropewithlove.net.
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